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Dear Kevin.Murphy: I Love How You Hydrate-Me!

April 8, 2010

The recent addition to Kevin.Murphy’s product offering makes a hefty promise: enter the Hydrate-Me line. This new shampoo and conditioner were developed in response to Mr. Kevin Murphy himself taking some time away from fashion shoots and session styling to work in a salon once a week. He got back in touch with what women wanted for their hair (and interestingly enough, most real women don’t try to pull-off the massive mane on the day-to-day) and found that it was tresses that were soft, smooth and shiny.

We are big fans of anyone who can admit to their own errors. Kevin looked at his product offering, realized where it was lacking in this need and came up with quite the formulation using research performed for high-end skincare lines.

Both the Wash and Rinse are infused with Kakadu Plum, a fruit native to the Northern Territory in Australia. It has the highest concentration of natural Vitamin C known to any plant and as such, stimulates the production of collagen and elastin to help promote elasticity and maintain lustrous hair.

Hydrate-Me.Wash combines Hydrolysed Silk Extracts to smooth hair and lock in moisture, Vitamins A and C, Jojoba extracts to help avoid damage, restorative Shea Butter, Bergamot Fruit to balance the scalp and Evening Primrose Oil to suck the moisture from the air around you and steal it for your lovely, soft mane.

Hydrate-Me.Rinse uses Micro Algae to hold moisture, Vitamin B7 to strengthen the hair shaft and follicle, Sunflower Oil, nature’s hair sunscreen, along with Shea Butter, Bergamot Fruit, Evening Primrose Oil and Jojoba esters found in the wash.

This blogger has been using the Hydrate-Me line in tandem with Maxi.Wash in her hair care routine, and let it be known that I am THRILLED. The response from salon staff and clients has also been extremely favourable. Kevin.Murphy, we think you have a winner!

The Kevin.Murphy Hydrate-Me line is currently available for purchase in the salon.

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3 Comments leave one →
  1. January 24, 2011 10:51 PM

    ;” I am very thankful to this topic because it really gives useful information ;;”

  2. February 6, 2011 3:06 PM

    “:: that seems to be a great topic, i really love it :;’

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