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Blowout: Brazilian Style

July 10, 2010

Toronto’s heat wave has probably left us all a little worse for the wear. Watching what the humidity does to our bodies and skin, let’s face it, not so pretty. Not to mention our poor, now-frizzy tresses. What’s a girl to do?

Two words: Brazilian Blowout™. Yes, I know, it sounds dirty. But it’s anything but. Recently, we introduced the Brazilian Blowout™ to the salon’s treatment offering, and for this blogger, a new favourite was born.

What is a Brazilian Blowout™ you ask? It is a treatment, applied in salon to smooth and tame the frizzy strands you’ve been seeing without changing the texture of your mane (curly hair remains curly).  Once applied and set, you can flip your head upside down after washing and blow-dry it completely straight – without the use of a flat iron (which, for this blogger is HUGE as I am somewhat obsessed with mine). Or, you can let it air-dry without a worry of the frizziness you would usually have to deal with. If you want to take a heat break, this treatment is for you!

First, the process: Hair is washed with an anti-residue shampoo that strips it of any undesirables (product build-up and the like). The creamy liquid blowout treatment is then applied to sections of the hair. Your stylist will then begin the process of blow-drying this treatment into your hair, followed by a very HOT dose of flat ironing.

At that point, it’s back to the sink. The Acai Deep Conditioning Masque is applied to your treated tresses, rinsed and then, back to the chair for an application of the system’s Acai Smoothing Serum and a final blowout.

A few incredible observations from this blogger’s experience: as soon as the lotion hits your hair, you can run a VERY fine tooth-comb through it! Once your hair is dry, you can begin to feel an increase in your hair’s density. It felt so much thicker! The final result: a smooth, voluminous mane that looks incredibly healthy and shiny. And as observed by a certain Blonde staff member, may cause you to stare at your newly treated hair incessantly, and perhaps even toss it around a bit!

Now, the technology: Using their proprietary polymer system and a Brazilian Super Nutrient Complex, the treatment improves the condition and health of hair. It is a smoothing system that leaves your mane frizzless without the use of harmful formaldehyde found in many other straightening and smoothing systems.

The treatment takes approximately 90 minutes and lasts up to 12 weeks. Your introductory package includes the application of the treatment, as well as the 4 after-care maintenance products: Acai Anti-Frizz Shampoo and Conditioner, Acai Smoothing Serum and Acai Deep Conditioning Masque. These products help to extend the life of the treatment.

Interested in getting that frizz right out of your hair? Call us at the salon to make an appointment and live out the rest of your summer frizz-free.

NOTE: before and after photos to come!

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2 Comments leave one →
  1. July 11, 2010 2:06 AM

    I am a Stylist and Brazilian Fan, I can’t say enough how much I love my Brazilian Blow out. I have heavy Middle Eastern Dark Curly hair, and the Blow out makes me look like a brunette Aniston in 10 min. Yeay.
    I also started my own blog
    hairtrendy.wordpress.com

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